Having the word 'Amityville' in the title, suggests the film could be real as Amityville is a real place in America. This becomes more scary for the audience as they believe it could happen to them. Films such as 'Paranormal Activity' and 'The Blair Witch Project" also play on the idea of creating a false or exaggerated background of the film, to make the film appear factual.

The title is in a red which is a connotation for blood and danger and there is also a red, thin and long 'Y' which resembles dripping blood. This suggests the movie has a lot of association with death and specifically blood. The mis-en-scene is of a large old-fashioned house, which looks like a face. The poster has very low-key lighting, apart from the house which has high-key. This is the main focal point of the poster and suggests the main action of the film takes place in the house. There is a male with his back to the observer in a very aggressive position, which suggests he is a protagnonist. He is also carrying a gun in his hand so you can immediately tell he is evil.

There are also no names of actors mentioned, this could symbolise there is no one as the family is dead. It gives the effect of isolation and distances the audience from the poster. Also at the top of the poster it says it's from Michael Bay, who produced Texas Chainsaw Massacre. He is a well-known horror producer and so instantly it will be given more recognition by an audience that enjoy horror. Another thing to comment on is the tag line 'Watch 'em and kill 'em' it sounds like it is direct address, it singles out the viewer as if it is talking to them.